In commerce and marketing, a product type is a subcategory or specific template that classifies goods and services based on consumer behavior, business usage, or data management attributes. It dictates how businesses organize inventory, calculate taxes, manage product data, and construct targeted marketing strategies.
The concept can be understood across three major perspectives: marketing classifications, e-commerce management, and tangibility. 1. Marketing Classifications (Consumer Behavior)
Marketers typically break consumer items down into four core product types based on how people shop for them:
35 l Product Fundamentals (Classifications & Product Levels)
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