A marketing launch is a coordinated, strategic initiative designed to officially introduce a new product, service, or brand to the market. Its primary goal is to build immediate awareness, capture customer attention, and drive rapid sales momentum. Rather than a single-day event, a successful launch functions as a continuous, cross-functional campaign divided into three distinct chronological phases. The Three Phases of a Launch 1. Pre-Launch (The Build-Up)
This phase focuses on generating anticipation and preparing internal operations before the offering goes live. 3 product launch marketing plan examples | Smart Insights
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