Search intent (also known as user intent) is the primary goal or purpose a user has when typing a query into a search engine. Instead of just matching literal keywords, modern search engines leverage semantic AI to figure out exactly why a user is searching and what type of content will best answer their question. The 4 Core Types of Search Intent
The SEO industry generally categorizes search intent into four main buckets: 1. Informational Intent
How to Determine Search Intent and Optimize for It – Grow and Convert
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